Most aspiring entrepreneurs are obsessed with finding fresh, original, creative business ideas. And many people working "for an uncle" sometimes dream of their own business, but do nothing just because they do not consider themselves capable of coming up with a worthwhile plan to create their own company. I judge by myself and my friends. Most people far from entrepreneurship firmly believe that an honest profitable business can only be built on a cool idea that no one else has thought of. In fact, of course, this is not the case.
Why a creative business idea is not important
Everything is very simple. Here are just a few arguments:
Every day in the world, quite ordinary, but profitable enterprises are created. People set up ad agencies, open stores and gas stations, and make well-earned profits just as well as out-and-out startups. The new always makes its way with great difficulty. Taking a loan or attracting investment for a traditional company at the initial stages is much easier than for a project created by a special creative. Investors, that is, people with big tight wallets, almost never give money for a plan or presentation. They give them primarily to specific people - energetic, competent, burning enthusiasm to implement their project. Very often, it is not the first start-up (founded by the authors of the concept) that "shoots", but the second (founded by professionals who saw a healthy grain in a failed business).
Personally, I am convinced of the relatively low value of ideas after one simple business game. It was a very valuable experience.
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