Scaling a business implies expansion, primarily physical, in order to get more income and capture a larger market share. It is important to remember that the system is expanding, not the people. Therefore, if the store began to bring more income, then you can open a second one. But the business, which is based on the author's making of desserts by the owner, cannot be expanded while maintaining the old business model. Scaling a business is a logical and important process in a business when it is unique and important. Only long-term projects that are based not on hype, but on solving a problem can develop. Trends are passing quickly and a business based on hype (the so-called "temmers") is doomed to failure. The time for scaling comes when demand exceeds supply and more than once. This is a regular shortage of a product that customers demand. A critical level that signals the need for scaling is a weekly growth of 5% or more. Step 1. Building a corporate culture.
The corporate culture is born at the time of business creation. She, like the very idea of a business, completely coincides with the inner world of an entrepreneur. The owner is the first and foremost bearer of corporate values, mission and vision of the company. He communicates these thoughts to the team. As the company grows and an HR specialist appears, the function of adhering to and maintaining corporate culture falls on him. At the same time, the owner, as before, remains the main ideological inspirer and translator of corporate culture.
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