Regardless of the field of activity of an organization, its clientele is a group of people who react differently to a product or service due to their individual needs and differences in income, gender, age and lifestyle.
Customer segmentation
Customer segmentation - dividing customers into groups in the process of marketing campaigns. Most often, the clientele is grouped according to the following criteria:
socio-demographic - the clientele is segmented depending on age, gender, marital status, income and education level, occupation and other criteria that influence the formation of consumer needs;
geographic - customers living in different cities, regions and countries fall into different groups, as they have different reactions to the product and requests that are associated with their cultural characteristics, lifestyle and climatic conditions;
behavioral - segmentation of potential customers is based on their brand loyalty, motivation and willingness to purchase a product or service;
psychographic - clients are combined into groups based on their lifestyle, interests, values and life priorities.
During segmentation, each customer group includes people with the same type of requests and similar reactions to a product or service, which allows:
understand the needs of potential buyers and offer them an appropriate product;
select the optimal marketing tools for working with each group of clients;
concentrate efforts on working with the target audience;
increase the competitiveness of a product or service.
Client types
In the process of work, commercial organizations are faced with different types of clients, which can be classified according to financial capabilities and motivation, behavior patterns and psychological profile.
More here - https://www.worldbank.org/
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