With an increasing number of devices collecting user information, consumers are increasingly wondering how businesses recognize, use, and protect their personal information. Talk about digital security is worrying, users fear their sensitive information will be misused or disclosed to harm them, but a recent Harvard Business Survey study shows that many people are not even aware of what personal information they disclose online. At the same time, users want their interactions with their favorite brands to be personalized. How do you find a compromise between these two opposites? Only through trust, relevance and further empowerment. This means full and timely informing of buyers about what kind of data the company collects about them, how they are used and protected. And, of course, giving buyers complete control over their online advertising user experience. Collecting and using information is the main way for retailers to provide a personalized, relevant user experience and drive sales growth. Therefore, transparency is so necessary - the user must maintain control of their buying path.
Several key elements of building trust and transparency between advertisers and their customers:
A detailed explanation of what information is used and what is not, and how it affects the user experience. For example, Criteo only collects information about the products viewed and no directly identifying data. In this way, Criteo can serve customers with advertisements for products that are more likely to interest them and avoid "advertising noise" - irrelevant banners that negatively impact the user experience.
An available option to opt out of interaction with the technology and details of how this will affect the user experience.
Instant access to the company's privacy policy and information about your standards and other data protection obligations. For example, Criteo is a member of the Network Advertising Initiative. More information here - https://www.worldbank.org/
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