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The development of European companies on the example of successful brands

Today, Hugo Boss produces luxury clothing under the separate brands of Hugo and Boss, perfumes, as well as sunglasses and watches. Recently, Hugo Boss along with Samsung has released a mobile phone. It all started back in 1923, when the tailor Hugo Ferdinand Boss founded a textile manufacturing company in the small German town of Metzingen. The family business was run by a few people - Boss's close circle. Soon a small shop opened. The tailor's clients were mostly policemen and workers. But things are going badly, and in 1930, Hugo Boss announced the closure of the business. After the end of World War II, a tailor is accused of collaborating with the Nazis, fined and denied the opportunity to vote. Apparently, having never recovered from the blow, Hugo Boss dies in 1948. After that, the factory passes into the hands of his son-in-law Eugen Holi. Clothing for handymen, postmen is produced again. In 1953, the company released the first men's suit. It was this event that marked the new future of Hugo Boss as a brand of luxury clothing. In 1967, the grandchildren of the founder Jochen and Uwe Holi became the leaders of the company. They are the first to promote the brand, which makes it famous and recognized throughout the world. In the 70s of the twentieth century, the company turned into a fashion house, which brings together famous fashion designers and designers. The release of a perfume line, a collection of clothes for children, a demonstration of a mobile phone under our own brand - this is how we know the Hugo Boss brand today: luxurious, sophisticated and unique. More information - https://ru.wikipedia.org/wiki/Hugo_Boss



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