By registering a mark and receiving a title of protection (certificate), the owner receives a number of undeniable advantages and rights:
1. Exclusive right to use
Registration of a mark makes its owner the holder of exclusive rights to use it, i.e. any use of this mark without the permission of the owner is illegal and entails liability in accordance with the legislation of Ukraine.
2. Effective investment
Advertising only a trademark (trademark) or service mark is much cheaper than advertising the actual products or services.
The sign for goods and services, like other types of property, has its value, which can increase significantly over time. There are cases when the value of a mark reaches such limits that it becomes more expensive than all tangible assets of an enterprise.
3. Object for sale (rental).
A trademark (trademark) may be an independent product and becomes such from the moment of its registration. The mark for goods and services may be the subject of sale, as well as lease for temporary use, including the conclusion of franchising agreements. Based on the conclusion of agreements on the transfer of rights or on the issuance of a license to use, the owner of exclusive rights can receive substantial material benefits without even using the sign on his own.
4. Intangible asset for the authorized capital or balance sheet of the enterprise
Ownership of a registered trademark (trademark) may be your contribution to the authorized capital of an enterprise that is being created or is already operating.
More information and interesting details can be found here -https://en.wikipedia.org/wiki/Brand
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