How to sell a business or what to do?

Why isn't the business for sale? This question is asked by the owners of companies that have put up a business for sale, but do not receive inquiries from potential buyers. It seems that the price is adequate (according to the seller), and the enterprise is profitable, but there are no buyers . What are the obstacles to selling the business? What does a salesperson need to do to quickly sell a business? On the Internet and specialized literature, you can find various tips on how to sell a business. There is also a sufficient number of materials that describe the main stages of preparation and mistakes when selling a business. Nevertheless, such recommendations are often of a certain "academic" nature, or are not applied by the entrepreneur in practice. And when a business owner in reality is faced with a situation that the business is not for sale, then he has a misunderstanding. After all, I did everything "like a book", but there is no result. What prevents the achievement of the goal? To begin with, we have two news for you - good and not so: 1. Almost any business can be done. But not always in the version that the seller wants or sees. 2. Selling a business takes a lot of effort. Moreover, these efforts must often be systematic and long-term. Now let's take a closer look. The information that will be discussed later in the article may seem ambiguous to someone and, in some moments, too harsh. But sometimes, to come to the right conclusions, you first need to see the real picture. And on the way to achieving the goal, many sellers of commercial assets will find it useful to first get rid of unnecessary illusions.