Online opens up a global market for the company. If earlier, to expand the geography of presence, it was necessary to open new branches, create a separate project team, send your employees to a new location, now this is done by creating accounts at various sites.
Of course, creating an account on social networks or uploading products to the marketplace is only a small step. Success will require a tremendous amount of work to promote, attract traffic, organize logistics to remote locations, or reliable software (in the case of services).
What will give you access to online:
Creation of knowledge about the company. Develop your social networks, do ads, native integrations for bloggers. Use all the opportunities that the Internet offers. The more people know about you, the better. But do so that the target audience knows about you first, and only then the audience from the circle of potential demand.
Expansion of the geography of presence. One account can be run in several languages at once, and advertising can be targeted to the whole world. This means you can sell to anyone and you will no longer be limited to a narrow market.
Improving customer service. When a brand is within the reach of a single message in an app, it improves communication. The main thing is to make sure that the manager answers as quickly and politely as possible.
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