Customer acquisition channels for new business

Marketers have come up with hundreds of ways to attract customers, from simple word of mouth to sophisticated strategies. We list only the most effective channels that are applicable to almost all businesses. Content Marketing. In times when information is available to everyone, quality information becomes especially valuable. Thus, the company will prove its expertise, and the client will receive a reliable source of thematic information. Partnership relationship. The WIN-WIN formula always works. And it gives good results. For example, healthy food delivery and a gym. The coach recommends the delivery service and receives a percentage of the sales. Or selling stationery and a school uniform store. Children need pens, notebooks, uniforms. The mutual exchange of clients is beneficial to both parties. Event. Events provide an opportunity to form the desired opinion about a company, a product, and experienced companies also know how to manipulate the opinions of invited people. The purpose of the event is to attract attention and build loyalty. Micro influencers. Advertising with bloggers with an audience of less than 15,000 subscribers is like your friend recommending a cool find. Such bloggers are not yet spoiled by advertising offers, so it's easier to negotiate with them. And the audience's trust in them is higher, because everyone has long known that for a lot of money, bloggers with millionaires are ready to advertise anything. SMM. Not having a social media account has become bad form for a brand. This is a platform where a company builds communication with customers and receives feedback. You can tell anything on your page, even non-company stories. In addition, using surveys and polls, you can determine what the target audience wants, what objections customers have and why they love the company. Contextual advertising. Works quickly and accurately. But today, the auction has become too expensive for most companies. The more popular a query you use, the more budget you will spend. Targeted advertising. This is the optimal channel for attracting customers in terms of speed of return and investment level. Many settings for a variety of parameters, A / B testing, automation, analytics - all this helps to get the maximum repost.