The first rule that every entrepreneur who decides to start a business in Europe must learn is that each country requires its own approach. If we take, for example, two completely identical startups, then their implementation in the CIS countries and in the EU countries will be different. The differences will be found in different aspects, but first of all, these are cultural characteristics. Already at the very first stages of negotiations with European partners, it is important to take into account the specifics of the culture of the country in which you are. The national mentality of Europe and the CIS is significantly different, and in order to become your own among strangers, you need to carefully prepare. Learn the principles of negotiation, study the rules of local etiquette. If you already have acquaintances in this country, it will be very nice to communicate with them. The experience of interacting with a local (your compatriot who moved there a few years ago will also work) will be of great benefit to you.
An important point is knowledge of the language. Many people mistakenly think that having learned only English at an acceptable level, they will be welcomed with open arms in any European country. Of course, English is an international language and its meaning is very important in any foreign business. But whatever one may say, most people love their native language more than international. If you are a person who is used to approaching business with the utmost seriousness, then work at least at a conversational level to learn the language of the country you are going to. For example, your partner in Germany will be much more pleased if you can speak to him in his native language, German.
More information here - https://europa.eu/european-union/life/work-pensions_en
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