The main advantage of cooperation with clients-breadwinners is the receipt of profit - directly from sales to these clients, as well as from a significant reduction in business development costs. At the expense of an affiliate network, clients and just acquaintances of this type of clients, you can effortlessly expand your client base and increase sales, while not spending money on advertising and attracting customers on your own. All you have to do is enlist the support of a client-breadwinner. However, despite the attractiveness of this customer group, it requires some pretty solid retention work. It is for them that you should separately take care of the loyalty program, calculate an attractive bonus system, allocate a budget for VIP gifts and much more. Sometimes the cost of “maintaining” clients-breadwinners reaches the value of attracting 10 new ones. However, in most cases, it is worth it. A prospective client, with whom the company does not work yet or works in small volumes, has a pronounced potential to increase your profit. These are often the best customers of your competitors, thanks to whom they receive the lion's share of their revenue. In this regard, it is the main difficulty to "entice" such clients. Clients with a strong brand name and well-known in their industry or region can help you significantly in promoting products and services and creating a favorable image for your company in the market. However, working with such companies is fraught with difficulties. Perfectly understanding his own status, he will most likely require special conditions of cooperation and a privileged relationship within the framework of cooperation: extraordinary service, individual discounts and other benefits.
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